The Blog

You Are The Problem. Not The Situation
It’s a bold statement, but if you take this on board it will change your life. I take it that the only reason you're reading this article is that something inside you agrees with the title of this...
Read more
Auckland your time has come. The infamous ILU Warehouse Sale is here. Our warehouse doors will be open to the public this weekend with a carefully curated selection of unreleased samples, vintage I...
Read more
Why Living in Your Comfort Zone is Slowly Killing You
We recently posted a graph on Instagram showing the different stages of personal growth (click here if you haven't seen it). We were blown away at how well the post did and how much it wa...
Read more
As a Man Thinketh by James Allen
At I Love Ugly we constantly try to share with our audience the power of mindset. Why? because if we never learn’t about it, ILU wouldn’t exist. Today's book recommendation is on that very topic. ...
Read more
The Seasons Capsule Collection Editorial
Introducing the Seasons Capsule Collection. With April and May being a time of the year where both the Northern and Southern Hemispheres transition to the next season we found this new collection ...
Read more
How to Build a Successful Business by Changing Your Mindset
We recently ran an AMA (Ask Me Anything) through our Instagram Stories, with our Founder and Creative Director, Valentin Ozich. The most common question he was asked was “What was the har...
Read more
OUR TOP THREE ROBERT GREENE BOOKS
If you have ambitions to succeed in music, art, science, business or politics and you have a desire to grow your knowledge and develop your skills, you might get a lot out of these three books. Th...
Read more
Behind The Scenes: ILU x BN Eyewear Collection Newmarket Launch
To celebrate the release of the inaugural I Love Ugly x Bailey Nelson Eyewear Collection, the I Love Ugly Newmarket Flagship hosted the official launch event - offering a select few local media, VI...
Read more
Fortune is always going to favour the brave. And the men and women who have done something remarkable in this world we live in today, push the boundaries and limits and understood this important r...
Read more