The Blog

Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.    

Behind The Scenes: Onitsuka Tiger x I Love Ugly

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.    

Ask Me Anything - Valentin Ozich

Earlier this month, I Love Ugly Creative Director and Founder Valentin Ozich answered a tonne of questions on Facebook & Instagram Live. The topics discussed included how to start a brand, how ...

I Love Ugly x Onitsuka Tiger: Release Party 2017

Thursday, 16th of March 2017 is proudly marked on our calendars here at I Love Ugly. It’s a date that recognises the launched sneaker collaboration between I Love Ugly and Onitsuka Tiger. A launch...

ILU x HashFinger

Introducing I Love Ugly x HashFinger: The Mixtape. In collaboration with UK Producer HashFinger we’ve compiled a seven track discography of the Bradford-based beatmakers work to date, including a y...

Behind The Scenes: November/December Lookbook 2016

A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.  

I Love Ugly x KAMAU: The 5 Looks Campaign

I Love Ugly was built by and for creatives from numerous industries, with music being a key ingredient to the makeup of the brand. While I Love Ugly is now worn by some of the music industry’s lead...

Behind The Scenes: November/December Editorial 2016

A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.    

Track Premiere: Gold by BANK LAND

The Journal is stoked to premiere BANK LAND's new track Gold. BANK LAND are New Zealander's Daniel Marchbank and Sarah Ryland. Originating from the South Island city of Nelson, but until recently n...