The Blog

Solo Woods US Tour

Solo’s talent has yielded a strong supporting cast of contributors including 10-time Grammy nominated bassist/singer-songwriter, Meshell Ndegeocello, who plays bass on Solo’s new single “Lightwalk....

Split Personalities: 5 Panel Hat Video

For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go live around 3pm NZT / 8pm PDT / 11pm EST daily. The...

I Love Ugly 2016 April "Between The Blues" Lookbook

A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles and silhouettes, merchandised in with classic and...

Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...

Jon Gorrigan Editorial

For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.    

Jesse Draxler x I Love Ugly Capsule Collection

Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...

'The Normals' by I Love Ugly

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...

I Love Ugly x Jansport - Melbourne

Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen Rum, Moon Dog Brewery and Karma Cola. Photos by: M...

Behind The Scenes: Jansport x I Love Ugly

Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.