The Blog

July 2023 Lookbook

The I Love Ugly July 2023 Collection features a warm, neutral colour palette with varied textures, patterns, and silhouettes. Alongside more statement pieces with pops of colour. S...

June 2023 Lookbook

The May Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...

May 2023 Lookbook

Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...

April 2023 Lookbook

Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...

February 2023 Lookbook

The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...

December 22 Lookbook

The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...

November 2022 Lookbook

Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...

November 22’ Womenswear Video Campaign

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video for our ...

November 22’ Womenswear Lookbook

This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future. For years we have pushed the bo...