The Blog

ILU Knitwear Care Guide

Our pieces are made to last.  The ILU Knitwear Care Guide gives you some tips on how to extend the lifespan of your knits. Learning how to care for your pieces will ensure they can be worn o...

The Odd, The Beautiful — Toaki Okano

Introducing the 8th instalment in The Odd, The Beautiful series. Take a look into the mind of Toaki Okano, the man behind the lens of ILU’s photoshoots over the past 10 years as we sit down wit...

ILU Style Guide: Courtney Joe

Introducing Courtney Joe: a multi-talented stylist, writer, and former PR queen, whose creative flair adds a distinctive tonal twist to ILU Womenswear. This month Courtney shares her inspiration...

ILU City Guide: Tokyo, Japan

Recently, our design team visited Japan to explore the vibrant capital city, Tokyo, and get inspired for the upcoming collections. Below are the favourite places they visited to shop, eat and gr...

The April — May Lookbook

'Beyond aesthetics, art allows us to express our thoughts, emotions, and experiences.' ...

The Makers — Mor Bakery

Introducing The Makers, A series where we explore creatives around us through highlighting their craft. We met up with Mor Bakery in Remuera, an incredible cafe space and patisserie who delive...

ILU Style Guide: Lydia Noella

Introducing Lydia Noella, the vivacious Australian influencer calling Sydney home. Always authentic and true to her own style Lydia aims to keep it real for her audience, she's a fresh face an...

In Conversation With Jeff From Pumphouse Print

This month we sat down with Jeff Sun. Owner and operator of Pumphouse Print in Auckland to discuss the often overlooked creative practice of print and what goes into running a printshop. We touc...

Staff Profile: Dayton

Get to know Dayton —  a Senior Branch Manager and familiar face at our flagship Newmarket Store. As well as being our resident problem solver, Dayton is a charismatic leader, is super approachab...