The Blog

The February — March Lookbook

An exploration of light, shadow, colour and texture. As the seasons change we reintroduce laying options to our collections in staple pieces and occasion wear alongside our core range of essenti...

In Conversation With Jade Buckley

Meet Jade Buckley, the creative force behind Jaades Co. From her early days with crayons to navigating the corporate world, Jade's journey has been a fusion of art and entrepreneurship. A pro...

ILU Open Casting

Earlier this year we held an open casting call with our community both locally and worldwide. As a brand committed to continuously evolving, we are always on the lookout for undiscovered talen...

ILU Style Guide: Alex Davidson

Meet Alex Davidson, the vibrant Australian influencer living in Newcastle. From fit checks with her dad to ‘day in the life’ vlogs, Alex’s audience love her authentic, vibrant personality. Her...

An introduction to Hemp Textiles

Known for its remarkable durability, Hemp textiles are derived from a renewable resource that requires minimal water and no pesticides to grow, minimising its environmental impact. These fibre...

Summer '23 Lookbook

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In Conversation With Tim Worton

In our 15-year journey of artistic exploration, graphic tees and hoods have become the fabric of our identity. The recent design competition was more than a challenge; it was an opportunity t...

ILU Style Guide: Jaime Ridge

Jaime Ridge, Kiwi creative living in LA, epitomises a unique blend of classic elegance and contemporary style. Discover what inspires Jaime's style, her approach to creating a timeless wardrob...

Staff Profile: Ruby

Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and supportive leadership approach. Outside of running a ...