The Blog
Behind The Scenes: 2014 October-December Shoot
We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.
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Los Angeles Collection Editorial
Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...
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Fall/Winter Watch Collection by HYPEBEAST
The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store
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Artist Feature: MNDSGN - Producer (LA)
Mndsgn is pronounced mind design. The law calls him Ringgo Ancheta. His album Yawn Zen was released August 26th 2013 on Stones Throw Records. Ringgo Ancheta is an anomaly among hip-hop producers - ...
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2014 I Love Ugly x Ne Street Editorial
To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...
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Artist Feature: IAMNOBODI - Producer (BER)
Nearly half of the total years he's been on this earth, IAMNOBODI has been making music. Starting at age 13 as an emcee, he was well on the path to becoming a musician. IAMNOBODI comes from a music...
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Introducing: 'The Expressionist' - A Short Film by I Love Ugly
In light of the world's attention fixated on the World Cup, we present to you our beautifully inspiring short film. Made in dedication to the individuals that bring something unique and innovative ...
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2014 'Before, During & After' Editorial
Building upon our passion for sports and the attire associated with it, both on and off the field. As the name suggests, the images show players before, during, and after game time as well as featu...
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