The Blog

I Love Ugly Melbourne Store: Launch Party

Last Thursday we had a launch party for our newest store located in Melbourne CBD, this is our first store on Australian soil and is already kicking off with a bang after being open for two weeks n...

LA CANVAS Magazine Interviews our Creative Director

Valentin Ozich our Founder & Creative Director recently sat down with LA Canvas Magazine to discuss the past, present and future of I Love Ugly. To accompany this, NE SENSE did an editorial. Ca...

Eyewear Launch Party: Los Angeles Store

A few weeks ago in conjunction with our New Zealand stores, our Los Angeles Store hosted a launch party for our debut eyewear collection. Beverages courtesy of Stolen Rum & House Beer. Photogra...

Eyewear Launch Party: Wellington Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & Karma Cola. Photography by Zayyar Win Thein     

Eyewear Launch Party: Newmarket Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & St Jerome Wines. Photography by Höné Hernandez     

Introducing: I Love Ugly Leather Collection

We work tirelessly to fuse the necessities and demands of the modern man into the products we create, and that is why we have re-introduced our classic premium leather goods collection. Featuring p...

Introducing: I Love Ugly Debut Eyewear Collection

Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant ...

Our Los Angeles Store is Now Open

For those of you that aren't aware, about a month ago we opened our first US flagship store on La Brea Avenue in Los Angeles. We are pretty damn proud of it. If you want a true I Love Ugly experien...

VSCO Auckland City Feature

Recently our friends at Motion Sickness Studio were asked by VSCO to showcase the highlight spots in Auckland City. We were happy to partake with our flagship store in Newmarket on Osborne Street. ...