The Blog

October 22' Mens Editorial Lookbook

Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, neutral colour palette with varied textures, patterns, and...

September 22' Editorial Lookbook

The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest of the world, Autumn is creeping up with the prom...

August 22' Editorial Lookbook

Browse our August Collection on full display in this Editorial Lookbook. With this shoot, we wanted to encapsulate one of the core essences of the ILU Individual. Art is in our bl...

July 22 Editorial Lookbook

Get behind the lens and browse our July Collection on full display in this Editorial Photoshoot. For this campaign, we really wanted to put an emphasis on what makes the I Love Ug...

BEHIND THE SCENES OF OUR MAY EDITORIAL SHOOT

Get a glimpse behind-the-scenes of our May Editorial Photoshoot as we embrace the grain through the unique use of traditional 120 mm and 35 mm Film. Browse the full range of 'Behind The Scenes' ...

The Seasons Capsule Collection Editorial

Introducing the Seasons Capsule Collection. With April and May being a time of the year where both the Northern and Southern Hemispheres transition to the next season we found this new collection ...

Amberley for I Love Ugly

Introducing the Amberley for I Love Ugly Lookbook. As a menswear brand, we're constantly amazed by the number of female customers we get walking into our Flagship Stores or checking out on our sit...

I Love Ugly x Bailey Nelson Eyewear Collection Lookbook

I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recognised everyday premium menswear brand with Bailey ...

2000's Collection

Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...