The Blog

The Ventura Collection Lookbook

Introducing our final collection for 2018, entitled the Ventura Capsule. For our final offering of the year, we wanted to offer something light and poppy for the Southern Hemisphere Summer, whilst...

The Apricot Ivy Collection

Introducing the Apricot Ivy Collection. Based in Auckland, New Zealand, I Love Ugly has designed the Apricot Ivy Collection in celebration of the Southern Hemisphere Summer with a collection purpos...

The Artisan Collection Lookbook

Introducing the Artisan Collection. First founded as an Art and Design Collective, we have sought to pay homage to our creative roots with the Artisan Collection – presented by the Artisan Editoria...

The Full-Time Collection Lookbook

ntroducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football World Cup has drawn to a close we have sought to k...

Artist Profile: Chester Holme

Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in Forest Hil hot off the release of the Legends Capsule...

The Legends World Cup Capsule Lookbook

Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsule celebrates the world's largest sports event, the...

The KIDS Campaign Video Series

At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...

The KIDS Campaign Lookbook

Every brand has a story to be told and a responsibility to do something good in this World. At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordi...

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesi...