The Blog

July 2015 Lookbook

We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.    

How to start a fashion brand (the real non-bullshit way)

We are constantly asked this question, so have taken the time to write down a quick, but honest look into how to start and run a fashion brand. This is complete unfiltered honesty that we have pers...

I Love Ugly x Urbis - Full Interview

I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See the full interview with and editorial below. Where d...

Behind The Scenes: Urbis x I Love Ugly

Here are some behind the scenes shots from our recent editorial featured in the latest edition of Urbis Magazine. Check out the full editorial and interview with our Creative Director, Valentin Ozi...

The Black Edmund Boot Editorial

Our black leather Edmund boot looking crispy in London. Enough said; check it out.    

I Love Ugly x Trashhand: Part Two

Part 2 of our trashhand lookbook is out now. This captures our June capsule collection shot against the backdrop of Stockholm's classic streets and underground system. The collection is available o...

June 2015 Lookbook

We are proud to introduce our June 2015 collection; containing a carefully curated selection of goods; with a focus on winter garments for the southern hemisphere.    

I Love Ugly x Trashhand: Part One

We are proud to release part 1 of our 2 part lookbook shot by renowned urban photographer trashhand. Part 1 of the lookbook is shot in London and features key pieces from our May capsule collection...

Trashhand shoots for I Love Ugly

We are humbled and excited to announce we've been working with established urban photographer trashhand on a two part lookbook. The lookbook is shot in London and Stockholm and features our May and...