The Blog

G-Eazy on stage in I Love Ugly

G-Eazy wearing our baseball jersey on stage in Perth. Photo by: www.mattjfx.com  

Mini editorial by Kedecc

Our Dax Zespy Pants and Dax Layered Hood as styled and shot by Kedecc.    

April Editorial 2015

I Love Ugly's third capsule collection for 2015 will be available online and in I Love Ugly stores in Los Angeles, Melbourne and New Zealand, as well as selected retailers around the world from tom...

Joey Bada$$ in I Love Ugly Eyewear

Joey Bada$$ looking dope at SXSW in I Love Ugly tortoise Alistair eyewear. See our full range of eyewear here. Photo by our homie deeknows_  

Street Etiquette Editorial

We shot this editorial with our friends Josh Kissi and Travis Gumbs, the faces and voices behind the New York fashion blog Street Etiquette, when we flew them to Auckland a few weeks ago. The creat...

March 2015 Editorial

Presenting our campaign for the March 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.  

ILU x Ta-ku x G-Eazy

Our good friends Ta-ku and G-Eazy met up at Ta-ku's barber shop, Westons Barber, while G-Eazy was in Perth last month. Cut by Jus the Barber rocking our Laid Amour jersey. Pictures by: Ta-ku     

I Love Ugly x G-Eazy

We caught up with our friend G-Eazy, California Rapper/Producer, when he played in Auckland to shoot an editorial. The editorial focuses on G-Eazy modelling key pieces from our February and future ...

I Love Ugly Newmarket: Laneway Party

Last Sunday our Newmarket Store hosted it's first Laneway party. This was originally planned as an end of year party, but was unfortunately rained off in December. Rescheduled to what was fortunate...