The Blog

Our good friends Ta-ku and G-Eazy met up at Ta-ku's barber shop, Westons Barber, while G-Eazy was in Perth last month. Cut by Jus the Barber rocking our Laid Amour jersey. Pictures by: Ta-ku

Editorial

I Love Ugly x G-Eazy

We caught up with our friend G-Eazy, California Rapper/Producer, when he played in Auckland to shoot an editorial. The editorial focuses on G-Eazy modelling key pieces from our February and future ...

I Love Ugly Newmarket: Laneway Party

Last Sunday our Newmarket Store hosted it's first Laneway party. This was originally planned as an end of year party, but was unfortunately rained off in December. Rescheduled to what was fortunate...

Editorial

February 2015 Editorial

Presenting our campaign for the February 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.

Editorial

HighSnobiety x White Milano 2015 Editorial

Following Hignsnobiety's coverage of this season’s iteration of WHITE Milano, They present their first of four editorials done in conjunction with the Italian tradeshow. If you’ll recall, They help...

Editorial

I Love Ugly August 2015 Collection Editorial

We are proud to showcase you our August 2015 Collection, This Collection has be featured throughout specific Trade shows we have attended around the world this year. Maintaining our signature stree...

Editorial

Behind the Scenes: 2015 Feb/Mar/Apr Shoot

We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global release.

Editorial

Showroom 22 Runway show

I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February '15 collection. We must say we were quite surpris...

ILU nominated for Highsnobiety's 'Best Breakthrough Brand of 2014' award.

We are both honoured and humbled to be nominated for The Highsnobiety 2014 Best Breakthrough Brand Of The Year award. The industry we have entered is undoubtedly one of the most cut throat in the w...