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September  Collection Lookbook

September Collection Lookbook

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In Conversation With Frandson Bahati
Interviews

In Conversation With Frandson Bahati

This month we met up with Frandson Bahati ahead of his New Zealand Fashion Week debut. Frandson is a multi-disciplinary artist, who founded the contemporary fashion label Nineteen99. Nineteen99 ...

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Discomfort is just growth in sheep's clothing.
Articles

Discomfort is just growth in sheep's clothing.

You are your own worst enemy when it comes to your limitations, don’t let others define you or hold you back. You may find yourself in an uncomfortable zone, where you feel like the pressu...

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August Collection Lookbook

August Collection Lookbook

Get an in-depth look at our August Collection. An exploration of perspective, tone and texture through the lens of our editorial lookbook. For this campaign we wanted to utilise bursts of...

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The Comfort Zone
Articles

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...

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July 2023 Lookbook
Editorial

July 2023 Lookbook

The I Love Ugly July 2023 Collection features a warm, neutral colour palette with varied textures, patterns, and silhouettes. Alongside more statement pieces with pops of colour. S...

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In Conversation With Gray's
Interviews

In Conversation With Gray's

This month we visited Gray’s, a coffee shop run by two friends, Dan & Grayson. Since opening...

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June 2023 Lookbook
Editorial

June 2023 Lookbook

The May Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...

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The Odd, The Beautiful: Kloos
Interviews

The Odd, The Beautiful: Kloos

Introducing the 7th instalment in The Odd, The Beautiful series. Originally from South Africa, Auckland based rapper Kloos is an artist intent to define the “bigger picture”. We are given...

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