The Blog

May 2023 Lookbook

Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...

In Conversation With Crystal Chen

Crystal Chen is an Auckland-based artist. Her practice is diverse and is constantly expanding. Crystal's ability to actualise her ideas through creative mediums enables her to crea...

In Conversation With Keciano

Keciano is a South Auckland based visual artist who creates colourful large-scale pieces influenced by self-discovery and life's seasons. His works are bright and fluid, often orga...

April 2023 Lookbook

Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...

International Women's Day — Meet the Team

Here at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what it is today. Although ILU was initially a menswear ...

March 2023 Lookbook

Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones throughout the collection, with the intention of pr...

The Odd, The Beautiful: Michael Whittaker

Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves both as a brand and as individuals. They sit at the ...

February 2023 Lookbook

The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...

Womenswear Style Guide — Mastering Holiday Season Style

Whether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re sharing some of our favourite I Love Ugly Womensw...