The Blog

I Love Ugly Victoria Street

We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington, New Zealand.We learned long ago that expansion isn’t a p...

December 22 Lookbook

The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...

November 2022 Lookbook

Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...

Womenswear Launch

It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community for the overwhelmingly positive response. I Love U...

A Q&A With Kayra Yildiz

I Love Ugly began as an art project, so when we came across the idea to launch womenswear with an artist collaboration, it felt like the perfect final touch to work with a talente...

November 22’ Womenswear Video Campaign

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video for our ...

November 22’ Womenswear Lookbook

This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future. For years we have pushed the bo...

A Q&A WITH OUR WOMENSWEAR DESIGNER

As the founder of I Love Ugly, I thought it would be a good idea to give you some context as to why we decided to branch into womenswear. For the very early followers of the brand...

October 22' Mens Editorial Lookbook

Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, neutral colour palette with varied textures, patterns, and...