The Blog

2014 I Love Ugly x Ne Street Editorial

To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...

2014 'Before, During & After' Editorial

Building upon our passion for sports and the attire associated with it, both on and off the field. As the name suggests, the images show players before, during, and after game time as well as featu...

Behind The Scenes: 2014 ILU Short Film

A behind the scenes sneak peek of our upcoming short-film, to coincide with our football world cup collection of garments.    

2014 ILU World Cup Jersey Preview

We are excited to introduce to you Part 2 of our Football Collection, in celebration of the 2014 World Cup. Our garment collection, is inspired by both on and off the field football attire with our...

2014 Essential Hat Collection

Introducing our Essential 5 Panels & Essential Bucket Hats collection. Keeping things clean and simple, these caps are made from a polyester fabric, featuring pigskin under-brims and custom bac...

Behind The Scenes: 2014 June/July Shoot

A behind the scenes sneak peek of our upcoming collection for June & July. Stay tuned for the worldwide release.      

2014 Football Hat Collection

At I Love Ugly we share a mutual passion for sports and the attire associated with it, both on and off the field. In celebration of the 2014 Football World Cup, we introduce the first part of our s...

Behind The Scenes: 2014 Football Capsule Collection

In celebration of the world cup, we have designed a collection of hats and garments that are fully inspired by football attire. The flags and colour ways of participating countries and the heroes a...

Behind The Scenes: 2014 APRIL / MAY Campaign Shoot

Behind the scenes imagery and sneak peaks of our upcoming April and May campaign shoot. Make sure to stay tuned for the worldwide release.