The Blog

Behind the Scenes: 2015 Feb/Mar/Apr Shoot

We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global release.    

Showroom 22 Runway show

I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February '15 collection. We must say we were quite surpris...

Introducing: I Love Ugly Debut Eyewear Collection

Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant ...

Shlohmo Stops By

Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having him stop by our Newmarket store after a long haul ...

September 2014 Editorial

Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...

Behind The Scenes: 2014 October-December Shoot

We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.        

Los Angeles Collection Editorial

Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...

Fall/Winter Watch Collection by HYPEBEAST

The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store    

2014 Baseball Cap Editorial

We present our latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic we've chosen to focus on quality and timelessness. Each hat is made from premium wool a...