The Blog

Behind The Scenes: I Love Ugly February AW2014 Campaign

Behind the scenes of our upcoming collection and campaign. Stay tuned.    

December '13 Cap Collection

Tonight we released our latest headwear collection, featuring 10 pieces across the 5-Panel, Sosa, and 6-Panel styles. Inspired by the Japanese interpretation of the classic baseball cap, the I Love...

Ryan Hemsworth Editorial

We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here. The Canadian electronic music producer is quickly establishing h...

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here wearing a mix of our November & December collect...

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a...

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life me...

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.    

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels.   ...